wool 2030

About the project

Wool 2030 has been an AWI project to develop a 10-year strategic plan for Australian woolgrowers. The development of the plan was one of the recommendations arising from AWI’s 2018 review of performance by Ernst and Young. AWI’s Woolgrower Consultation Group (WCG), plus ‘next generation’ representatives, have overseen the project.

The plan is for the benefit of Australian woolgrowers, as they are AWI’s primary stakeholders and levy-payers. Downstream sectors of the Australian wool industry will also be vital partners in the implementation of the plan.

The planning process commenced with the development of a series of discussion papers, each of which was discussed and subsequently considered by the expanded WCG. A wide range of industry participants were directly consulted and an online survey, attracting over 850 responses, was run. The expanded WCG worked with the consultancy team to draft and review the strategy. The strategy was circulated to industry participants for comment before it was finalised.

latest updates

20 April 2020
Project Launch
Following a period of industry consultation on the draft, the Wool 2030 strategy has now been launched.

The strategy can be found here.


The online survey closed on 21 August.

There were 850 responses to the survey. Respondents included woolgrowers and stud/ram breeders (86 per cent), brokers, buyers, peak body personnel, consultants and others. The greatest proportion of respondents was from NSW (40%), followed by SA (22%), Victoria (20%), WA (12%), Tasmania (6.4%) and Queensland (5.8%). Fifty-one per cent of respondents were from the sheep/cereal zone, 29 per cent from the high rainfall zone and 20 per cent from the pastoral zone. 

The strong and diverse response provides an excellent base from which to build the strategy.
Thanks to all who participated.


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