wool 2030

About the project

Wool 2030 is a new AWI project that aims to develop a 10-year strategic plan for Australian woolgrowers. The development of the plan was one of the recommendations arising from AWI’s 2018 review of performance by Ernst and Young. AWI’s Woolgrower Consultation Group (WCG), plus ‘next generation’ representatives, will oversee the project.

The plan is for the benefit of Australian woolgrowers as they are AWI’s primary stakeholders and levy-payers. It will largely cover issues related to wool production and should not be seen as a plan for downstream sections of the Australian wool industry such as brokers, exporters or processors.

A series of discussion papers will be prepared and subsequently considered by the expanded WCG. Key questions / discussion points on important strategic considerations will be posed. The discussion at the WCG will be used as critical input into the development of the plan. Once drafted, the plan will be considered by the AWI Board.

Woolgrowers and members of the industry are strongly encouraged to participate and have their say on the future of the industry. This can be achieved by doing the survey or contacting the project team via this website.

latest updates

20 April 2020
Project Launch
The Woolgrower Consultation Group (WCG) and their ‘next generation’ representatives have recently completed their series of five webinars exploring the issues raised in the five discussion papers (see below).

The focus for the project over the next few weeks will be to run an industry-wide survey and to conduct consultations with growers and other industry participants across the country.


We want to hear from you on the future of the Australian wool industry

AWI’s Woolgrower Consultation Group (WCG) is seeking your participation in an online survey. The WCG, and their next generation representatives, have recently completed a series of five webinars exploring key areas to be included in ‘Wool 2030’. The focus for this project now turns to an online survey to ensure as much feedback as possible is gathered to inform the development of this strategic plan.  

The survey seeks views on where the industry should be in 2030, what opportunities and threats the industry faces over that time, and the key activities that need to be undertaken to ensure the industry’s prosperity. The survey should only take 15-20 minutes to complete.
take the survey
The survey will remain open until Sunday 16 August.

Thank you for your participation.


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